Adrienne Whitewood Matariki 2023


After winning the Supreme Prize at Miromoda, the fashion design awards, Adrienne Whitewood also scored a mentoring package with us. Among the work we did for her was to create her logo that adorns her fashion label.

The concept was simple enough: to show that Adrienne’s capabilities were limitless, hence the infinity sign made from the two os in her name. The original version was in Arrus Italic, but later iterations saw us settle on a simple, elegant version in ITC Avant Garde Gothic.

Adrienne Whitewood draft logo
Draft logo
Adrienne Whitewood logo
Final logo