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Connected at the highest level. |
| If you need reassurance that JY&A Consulting is working at the highest level, our founder’s participation in the Medinge Group is one of the clearest signs. |
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The Medinge Group comes up from
time to time in our conversations. It’s a Swedish-based think-tank
founded in that country’s lake district, committed to the ideas of
humanistic branding. Jack Yan is one of its directors (on rotation on
the board) and long-standing members (from 2002). His association with the Group should give our clients confidence that the level of thinking that goes in to our brands is not about a mere slapping-on of a logo or cosmetic changes. As a requirement of the Group, members need to engage in cutting-edge brand thought, some of which appears in The Journal of the Medinge Group, in the leading academic journals for the marketing profession, or in highly regarded branding books. |
Other JY&A Consulting team members, as detailed
on this site, are high-level brand thinkers, too, specialists who fulfil
the traditional definition of professional: people who profess
themselves to the discipline. Should we ever need even more brand thinkers at the top level, it’s easy for us to call on the brains at Medinge: an additional guarantee that a project will be done to the highest standards. |
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Copyright ©1995–2012 by Jack Yan
& Associates. |
